creative strategist
Role: Strategy, Research, Deck Design
Awards: 2nd Place Finalist
The Insight: Food waste is a major barrier to environmental sustainability and Target’s goals, yet consumer perception around imperfect produce limits opportunities for sustainable retail innovation. Target's in-house brands and digital infrastructure offers untapped potential to address this challenge.
The Idea: Good & Gather Organic Misfits, a digitally integrated initiative to reduce waste by offering imperfect yet high-quality organic produce under one of Target’s private labels.
We delivered our solution through a 42-slide standalone research deck and placed 2nd out of 96 teams.
Research Deck Slideshow